Takeaways
● Entrepreneurship is connecting, creating, and inventing systems—be they businesses, people, ideas, or processes. A job is the act of following the operating system someone else created.
● There are three primary reasons to believe that we are at peak jobs and approaching the End of Jobs:
○ Sharp rises in communication technology and improved global educational standards over the past decade means that companies can hire anyone, anywhere. Jobs are increasingly moving to Asia, South America, and Eastern Europe.
○ The notion of machines, both hardware and software, taking over blue collar factory jobs is now largely accepted—but now they’re increasingly taking over white collar, knowledge-based jobs as well.
○ Traditional university degrees—bachelor’s, master’s, and PhDs—have become abundant, making them less valuable than ever.
The Long Tail or what’s making entrepreneurship more accessible:
1. The Democratization of the Tools of Production: Product Creation Costs Are Decreasing.
2. Democratization of Distribution: Everyone Is a Media Company
3. New Markets Are Revealed Every Day
The Stair Step Method
Step One: Launch a product that sells for a one-time fee and has a single marketing channel: SEO, paid advertising like Google Adwords, Facebook ads, a blog audience, or Amazon
Step Two: Launching enough of those one time products to buy your time back, Where you can quit your job and you’ve got confidence and skills in marketing and building a
business.
Step Three: Now you have time to launch bigger products and projects because you can put in full time hours.
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